Gartner Research

How to Avoid the Seven Portal Pitfalls: Content Inertia

Published: 11 September 2013

ID: G00254858

Analyst(s): Jim Murphy

Summary

Some portal initiatives get off to a quick start, attracting curious users during the introduction and campaign phases. But a lack of fresh, quality content often leads to a loss of interest. Here's how portal and Web leaders overcome a debilitating portal pitfall: content inertia.

Table Of Contents

Analysis

  • Enterprise Portal or Bottomless Pit?
  • Content Inertia
    • Symptoms

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