Gartner Research

What You Need to Know About Social Media for E-Commerce

Published: 11 September 2013

ID: G00252495

Analyst(s): Penny Gillespie , Jenny Sussin , Gene Alvarez

Summary

In this research, e-commerce and IT leaders will have the information they need to plan for three popular use cases of social media for e-commerce, including the employee roles, processes and technologies that support them.

Table Of Contents

Introduction

Analysis

  • Social Product Reviews
    • People
    • Process
    • Technology
  • Social Shopping
    • People
    • Process
    • Technology
  • Social Network Commerce
    • People
    • Process
    • Technology
  • How It All Works Together

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