Gartner Research

Business Performance Is the Value of IT; CIO Desk Reference Chapter 14, Updated Q3 2013

Published: 01 August 2013

ID: G00257997

Analyst(s): Tina Nunno , Leigh McMullen , Andy Rowsell-Jones , Richard Hunter , Patrick Meehan, Dave Aron


The language of "IT-business alignment" is dangerously counterproductive, and sets IT apart from the enterprise. Replace "alignment" with language that shows that IT is aimed at the same outcomes and performance as the rest of the business.

Table Of Contents
  • Overview


  • Business Performance Is the Measure of IT Value
    • The Quiet IT Crisis
    • The enterprise needs a new approach to IT-enabled innovation
    • SKF's shift from component producer to "knowledge engineering" partner
    • The Keep-It-Simple Approach to Reporting on IT Value
    • When IT Delivers Business Performance, Perceived Value Is High
    • IT Increases Competitiveness and Differentiation
  • When Opportunities Are Identified, Explore the Sources of IT Value
    • No Single Approach Is the Right One for All Enterprises at All Times
  • Report on IT Operations in Business Performance Terms
    • "I Want IT to Be Seen as a Business"
    • Amsted Rail Company — Turns information into Value
  • Position IT Investment as the Cause, Not the Effect, of Improved Business Performance
    • The Gartner Business Value Model
    • Focus on Competitive Differentiation to Change the Perception of IT
    • L'Oreal Japan uses front-office IT to differentiate itself from the competition
    • IT Is the Business
  • Think Differently, Act Differently, Be Different
    • Think Differently
    • Act Differently: Get the Whole IT Team Talking in Terms of Business Performance
    • Case Study: Coca-Cola Europe applies technology to create global enterprise value
    • Drive the Message Home: All Initiatives Are Business Initiatives
    • Build Lag Into Business Value Measurements
  • It Takes Time to Change the Way We Think — So Start Now
    • Observations From the Field: Discussions With CIOs
  • Conclusions
    • CIO Call to Action
    • Conclusions

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