Gartner Research

Big Data Business Benefits Are Hampered by 'Culture Clash'

Published: 12 September 2013

ID: G00252895

Analyst(s): Frank Buytendijk , Douglas Laney


Business analysts have typically worked to a requirements-based model, answering clearly-defined business questions. Big data, however, demands a different approach, using opportunistic analytics and exploring answers to ill-formed or nonexistent questions.

Table Of Contents
  • Key Challenges


  • Collaboration Not Conflict


  • Not All Information and Analytics Should Be Treated the Same
  • An Information Product Life Cycle Approach Requires Both Mindsets
  • The Three Vs of Big Data Are Not All That Needs to Be Managed
  • Start Focused but Keep an Eye on Future Integration

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