Gartner Research

Why Business Analytics Projects Succeed: Voices From the Field

Published: 12 September 2013

ID: G00255328

Analyst(s): Carlie Idoine


Gartner's "business analytics in the enterprise" field research findings challenge key assumptions that have traditionally guided business analytics. Using four key pillars, this summary shares what works, identifies gaps and shares techniques for leveraging your business intelligence investment.

Table Of Contents

Summary of Findings

Research Findings

  • Technology Is Not the Primary Factor for Determining Business Analytics Success
    • Four Key Pillars Build the Foundation for Business Analytics
    • The Eight Business Analytics Solution Dimensions
  • Business Analytics Will Have Marginal Impact If the Data Platform Is Not Addressed
    • The Data Pillar Is of Primary Importance
    • Historical Efforts Have Been Incomplete or Unsuccessful
    • Business Analytics Can Help Drive and Prioritize EIM
  • Responsibility for Business Analytics Lies With Both the Business and IT
    • It's a Collaborative Approach
    • The Role of IT
    • The Role of the Business
  • An Analytic Culture Is Imperative
    • Analytics Must Be Driven From the Top-Down, but Supported From the Bottom-Up
    • An Analytic Culture Must Be Pervasive
    • An Analytic Culture Must Be Supported and Enhanced
  • Address the Four Fundamental Pillars
  • Assess the Eight Solution Dimensions
  • Communicate the Vision and Plan
  • Review and Revise Your Approach

Methodology and Demographics

  • Purpose and Approach
  • Methodology
  • Interviewees and Demographics

Recommended Reading

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