Gartner Research

Platform Share Helps Evaluate the Pros and Cons of Mobile Websites vs. Mobile Apps

Published: 12 September 2013

ID: G00254795

Analyst(s): Mike McGuire


With Apple and Samsung dominating the U.S. smartphone market, mobile marketers should continue to focus on mobile website development, with native-app development dependent on specific value an app can deliver.

Table Of Contents


  • Smartphone Market Share Battles Underscore the Value of Mobile Websites
    • Make Your Mobile Website a Priority
    • When to Make Your iOS and Android App a Priority
    • When to Give Priority to an Apple iOS App
    • When to Give Priority to an Android App
    • When to Integrate Your Apps, Mobile Websites
  • What to Do Next

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