Gartner Research

Master the Six Essential Elements of a Digital Strategy

Published: 17 September 2013

ID: G00247641

Analyst(s): Ken McGee, Stephen Prentice


Sixty percent of organizations report they have no effective digital strategy or have one that remains separate from their business strategy, which will be increasingly disadvantageous in the future. We present a framework for CIOs to follow to address the essential elements of a digital strategy.

Table Of Contents
  • Key Challenges



  • Master the Six Essential Elements of a Digital Strategy
    • People With New Skills
    • New Digitally Enabled Business Models
    • The Product and Service Portfolio
    • Information as an Asset
    • Technology
    • Content, Media and Channels

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