Gartner Research

Gartner Invest/M&A Implications: Mobile Advertising

Published: 17 September 2013

ID: G00255851

Analyst(s): Gyanee Dewnarain, Charlotte Patrick, Frank Marsala , Stephanie Baghdassarian


CSPs increased their M&A in adjacent industries in the past few years. The largest percentage of adjacent M&A was in content and media, and mobile advertising and related were only about 5%. As its strategies mature, mobile advertising could be interesting to CSPs. Company Impact: GOOG, MM, SFTBY.

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