Gartner Research

Getting Value From All Your Data: Analytics on Structured and Unstructured Data

Published: 17 September 2013

ID: G00251950

Analyst(s): Carlie Idoine

Summary

The ability to combine structured data and unstructured content has given rise to new hybrid analytical use cases. This document explores the uses cases and their impact on business analytics technical architecture and provides guidance for incorporating unstructured data into the BA framework.

Table Of Contents

Summary of Findings

Guidance Context

  • Problem Statement
  • Guidance Applicability
  • Related Guidance

The Gartner Approach

The Guidance Framework

  • Prework
    • Understand the Definition of Hybrid Analytics
    • Build a Shared Understanding of the Business Model Implication of Hybrid Use Cases
    • Share the Lessons
  • Step 1: Validate the Relevance and Applicability of the Hybrid Use Case
    • 1.1: Look for Increased Depth
    • 1.2: Look for Wider Breadth
  • Step 2: Evaluate the BA Technical Environment
    • 2.1: The Data Source Layer
    • 2.2: The Integration and Storage Layer
    • 2.3: The Exploration and Analysis Layer
  • Step 3: Define the Use Cases
    • 3.1: Build and Test the Hypotheses
    • 3.2: Select and Prioritize the Use Cases
  • Step 4: Anticipate the Long Term
    • 4.1: Build an Integration Strategy
    • 4.2: Incorporate Information Management and Data Governance
    • 4.3: Update the Technology Road Map
    • 4.4: Develop Skills
    • 4.5: Define and Adjust Approach Over Time
  • Follow Up

Risks and Pitfalls

Recommended Reading

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