Gartner Research

Getting Value From All Your Data: Analytics on Structured and Unstructured Data

Published: 17 September 2013

ID: G00251950

Analyst(s): Carlie Idoine


The ability to combine structured data and unstructured content has given rise to new hybrid analytical use cases. This document explores the uses cases and their impact on business analytics technical architecture and provides guidance for incorporating unstructured data into the BA framework.

Table Of Contents

Summary of Findings

Guidance Context

  • Problem Statement
  • Guidance Applicability
  • Related Guidance

The Gartner Approach

The Guidance Framework

  • Prework
    • Understand the Definition of Hybrid Analytics
    • Build a Shared Understanding of the Business Model Implication of Hybrid Use Cases
    • Share the Lessons
  • Step 1: Validate the Relevance and Applicability of the Hybrid Use Case
    • 1.1: Look for Increased Depth
    • 1.2: Look for Wider Breadth
  • Step 2: Evaluate the BA Technical Environment
    • 2.1: The Data Source Layer
    • 2.2: The Integration and Storage Layer
    • 2.3: The Exploration and Analysis Layer
  • Step 3: Define the Use Cases
    • 3.1: Build and Test the Hypotheses
    • 3.2: Select and Prioritize the Use Cases
  • Step 4: Anticipate the Long Term
    • 4.1: Build an Integration Strategy
    • 4.2: Incorporate Information Management and Data Governance
    • 4.3: Update the Technology Road Map
    • 4.4: Develop Skills
    • 4.5: Define and Adjust Approach Over Time
  • Follow Up

Risks and Pitfalls

Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.