Gartner Research

Let's Get Digital: A Template for Digital Business Strategy

Published: 01 September 2013

ID: G00257724

Analyst(s): Lee Weldon , Dave Aron


A digital business strategy answers the question, "How will we survive and thrive in an increasingly digital world?" It is becoming an essential part of any business strategy, and best practices are emerging for how it can be developed and focused.

Table Of Contents
  • Key Question
  • Opportunities and Challenges
  • How this report will help


Executive Summary

  • The digital (r)evolution is well underway
  • Start with the big digital picture
  • Digital success requires new organizational pathways

The digital (r)evolution is well underway

  • As digital options increase, digital business strategy becomes increasingly important
  • Many businesses and industries are forging ahead with digital
  • Each company is going after a different piece of the digital pie

Start with the big digital picture

  • Digital business strategy and IT strategy are not the same
  • Take a digital look at the outside and inside, at the positive and negative
  • Synchronize digital business strategy with IT strategy
  • Businesses must address the business portfolio, business model and operational model
  • Government entities must remain relevant in a digital world

Digital success requires new organizational pathways

  • Learn from "digital only" businesses and from businesses "born digital"
  • Clarify digital leadership roles and responsibilities
  • Extend governance to accommodate digital
  • Kick-start your enterprise's digital journey
  • Conclusion

Appendix: Case Studies

  • Aisin AW brings a digital strategy to operational technology
  • Alibaba bets on digital infrastructure for digital business
  • Belk's digital business strategy relies on an "omni-channel"
  • The City of Boston forms the Office of New Urban Mechanics
  • Attacking digital from all angles at the City of Brisbane
  • FoodCo plans for a digital ecosystem
  • JR East seeks to improve customer service
  • Multifunctional teams drive digital business at MobilityCo
  • At Novartis, digital transformation starts with employees
  • Smiths News works to be on the "transformational edge" of digital impact
  • Digital is at the heart of Trader Media Group's business strategy

Further Reading

  • Related content
  • Gartner Executive Programs reports
  • Core research
  • Books

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