Gartner Research

Maverick* Research: Myths and Realities in the Brain-Aware Enterprise

Published: 23 September 2013

ID: G00256435

Analyst(s): Elise Olding, Jackie Fenn


Neuroscience is blowing up old ideas of how brains work. CIOs and other IT leaders can use this knowledge to recoup wasted employee energy that can be channeled into value creation. (Maverick research deliberately exposes unconventional thinking and may not agree with Gartner's official positions.)

Table Of Contents


  • *Maverick Research
  • The Perils of Multitasking
  • When to Trust Your Gut, and When to Find the Facts
  • Introducing the "3D Employee"
    • Three Pillars of Peak Brain Performance

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