Gartner Research

Maverick* Research: Personal Surveillance as the New Barter System

Published: 23 September 2013

ID: G00255360

Analyst(s): Mike Gotta , Richard Fouts, Jake Sorofman


Personalized sensor technology creates compelling opportunities. Business models and bartering services that fairly compensate consumers for exchange of personal data are required. (Maverick research deliberately exposes unconventional thinking and may not agree with Gartner's official positions.)

Table Of Contents


  • *Maverick Research
    • Your "Sensored" Life
    • Personal Surveillance and Personal Data Emerge as Currency to Barter
    • Your Sensored Life Is Currency to Barter
    • The Truth as It's Observed
    • Digital Ethnography Unlocks Competitive Advantages
    • Evidence That the Future Is Closer Than You Think
    • The Personal Surveillance and Quantified-Self Marketplace
    • How the Struggle for Power Will Evolve
    • A Potential Dark Side
    • What You Need to Know

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