Gartner Research

Maverick* Research: From Command and Control to Conversation

Published: 23 September 2013

ID: G00251983

Analyst(s): Debra Logan, Carol Rozwell


Digital technology can amplify the voice of socially centered leaders or subvert their best intentions. Using it effectively is critical for leading the digital business. (Maverick research deliberately exposes unconventional thinking and may not agree with Gartner's official positions.)

Table Of Contents
  • Impacts


  • *Maverick Research

Impacts and Recommendations

  • From networks of equals, new leaders can emerge, and diminish the influence of managers who aren't socially centered
  • Inauthentic leaders are exposed when digital technology amplifies and distinguishes the voice of all participants
  • All modern leadership gets channeled through technology, but few leaders know how to use technology to bolster their message

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