Gartner Research

Maverick* Research: Living and Leading in the Brain-Aware Enterprise

Published: 23 September 2013

ID: G00255340

Analyst(s): Jackie Fenn , Elise Olding


Neuroscience findings about human performance will transform the enterprise. CIOs and other IT leaders should adopt brain awareness to reap profits of the next frontier: employees. (Maverick research deliberately exposes unconventional thinking and may not agree with Gartner's official positions.)

Table Of Contents


  • *Maverick Research
  • 1. Brain Awareness Will Be Essential to the Enterprise of the Future
  • 2. A Day in the Life of the Brain-Aware Enterprise, 2020 — Much of Which Is Possible Right Now
  • 3. Employee Brain Power Is Squandered on a Massive Scale in Most Organizations
  • 4. Five Principles of the Brain-Aware Enterprise
    • 4.1. Brain State Can Be Manipulated Directly to Optimize Performance
    • 4.2. Knowing How to Categorize Brain States Is Essential to Self-Regulation
    • 4.3. Brainpower Is a Limited Resource, and Requires Planning and Scheduling
    • 4.4. Peak Brain Performance Demands Mental, Social and Physical Well-Being
    • 4.5. Building New Neural Pathways Is Essential for Long-Term Change
  • 5. Next Steps in Creating the Brain-Aware Enterprise
    • 5.1. Living and Leading in the Brain-Aware Enterprise
    • 5.2. Five Things You Can Do Right Now

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