Gartner Research

How to Select a Mobile Messaging and Commerce Provider

Published: 23 September 2013

ID: G00249549

Analyst(s): Mike McGuire , Jake Sorofman

Summary

The market for mobile messaging and commerce technologies consists of many providers with varied capabilities. We will show you which features to look for and tell you what to ask in order to find a solution that fits your needs.

Table Of Contents

Analysis

  • Introduction
  • What Do Mobile Messaging and Commerce Offerings Do?
    • Multichannel Campaigns
    • Awareness
    • Mid- and Lower Funnel
  • Who Provides Mobile Messaging and Commerce Solutions?
  • Where Is the Market Today, and Where Is It Going?
  • What to Do Next

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