Gartner Research

Maverick* Research: 'Want a Byte of Me? Then Pay for It!' The Rise of the Privacy Entrepreneur

Published: 23 September 2013

ID: G00255254

Analyst(s): Vishal Tripathi, Angela McIntyre


People will start to take control of their own data and find ways to sell it. Technology and service providers need new strategies as notions of "privacy" continue to evolve. (Maverick research deliberately exposes unconventional thinking and may not agree with Gartner's official positions.)

Table Of Contents


  • *Maverick Research
  • Introduction
  • A New Breed of Empowered, Data-Savvy Consumer
  • A Price Worth Paying?
  • The Privacy Paradox
    • Paying for Privacy
  • Companies Want More
  • The New Entrepreneurs and Their Products
    • An Example: Federico Zannier
    • Control Is Crucial
  • Cashing in on the Cloud
    • Examples: DataCoup and Narrato
  • Consumers' Options
    • Market Research Firms
    • Consortia
    • Selling Directly to Third Parties
  • Implications for Vendors

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