Gartner Research

Technology Overview for Energy Retailer Product Management and Customer Acquisition

Published: 24 September 2013

ID: G00252122

Analyst(s): Chet Geschickter


There is no single CRM solution that meets the unique needs of energy retailers for growing the business. Instead, energy retail CIOs must assemble and integrate a complex portfolio of related applications.

Table Of Contents
  • Recommendations

What You Need to Know


  • Technology Description
    • Manage Products
    • Acquire Customers
  • Technology Definition
  • Standards
  • Operating Requirements
  • Uses
  • Benefits and Risks
  • Technology Alternatives
    • Cloud-Based SFA and/or CRM Applications
    • Business Process Outsourcing (BPO)
    • Extending Existing CIS With Vertical CRM Applications
    • Best-of-Breed Approach
  • Selection Guidelines
  • Price/Performance
  • Technology Providers

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