Gartner Research

Hungry New Players Infiltrating the Business Consulting Market

Published: 25 September 2013

ID: G00255744

Analyst(s): Jacqueline Heng, Daniel Krauss


Business consultants face the threat of alternative consulting firms, especially in the areas of data and analytics, software, product engineering, and digital marketing. Business consultants can use this research to understand what sector partnerships need to occur to outflank the new entrants.

Table Of Contents
  • Impacts


  • Introduction
  • Four "Hot" Areas Under Threat

Impacts and Recommendations

  • D&A providers' rapidly evolving solutions and expertise offer clients key customer insights they can't get from business consultants
    • The Digilant Example
  • Software providers are exploiting their early-mover advantage to ease out "irrelevant" business consultants
    • The SAP Example
  • The emergence of specialty digital marketing and digital business consultants offers established business consultants new competition and new opportunities
    • The Merkle Example
  • IT product vendors are taking advantage of their strengths in middleware and technology products to compete directly with business consultants
    • The EMC Example

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