Gartner Research

Application Leaders Should Take the Lead in Creating and Managing Personas

Published: 25 September 2013

ID: G00255097

Analyst(s): Ray Valdes, Brian Prentice


Personas have become a proven process that can improve the value of software to the organization through increased relevance in user experience design. They require effective management by application leaders, who should start creating personas by examining the enterprise's established software.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • The growth of well-defined personas in consumer software is putting pressure on enterprise IT application teams to apply them in their user-facing software projects
  • The absence of clear organizational ownership for personas in internal-facing systems will cause application leaders to take overall responsibility for persona management

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