Gartner Research

Retail Customers Are Leading Transformational Change With the Nexus of Forces

Published: 25 September 2013

ID: G00255494

Analyst(s): Miriam Burt, Robert Hetu

Summary

Customers are using information, mobile, social and cloud to redefine the way in which they interact with retailers. Retail CIOs need to understand how these forces can support the ensuing transformational business change.

Table Of Contents

Analysis

  • The Nexus of Forces Is Empowering Customers to Instigate Transformational Change in Retail Businesses
    • Impact on the Retail Industry
  • The Nexus of Forces Is Augmenting and Accelerating the Power of Customer Collaboration
  • The Nexus of Forces Is Being Used to Drive Unrealistic Levels of Hype Around Contextualized Personalization

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