Gartner Research

Maverick* Research: The Future of Technology Belongs to the 'Silver Surfer'

Published: 25 September 2013

ID: G00255406

Analyst(s): David Furlonger

Summary

Silver surfers represent a more important technology market than Generation X and Generation Y. Technologists, designers and marketers must refocus to seize this crucial opportunity. (Maverick research deliberately exposes unconventional thinking and may not agree with Gartner's official positions.)

Table Of Contents

Analysis

  • *Maverick Research
  • The Rise of the Silver Surfers: Why Technologist Are Targeting the Wrong Generation
    • A Huge and Growing Market That Technologists Cannot Afford to Neglect
    • A Generation With Money to Spend — On Everything, Including Technology
    • What Are the Drivers for Silver Surfer Technology Usage?
    • What Is Preventing Older People From Adopting New Technology?
    • Innovations Addressing the Large Market Opportunity for Silver Surfers
    • A Compelling Market Opportunity — For Technologists Who Recognize Its Unique Requirements

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