Gartner Research

Policy Is not Enough to Inform Employees About Social Media Engagement

Published: 25 September 2013

ID: G00255802

Analyst(s): Carol Rozwell

Summary

Organizations need an unambiguous, reasonable and defensible policy for social media that clearly articulates employees' responsibilities, but simply having a policy won't suffice. Gartner outlines seven steps that organizations must take to help employees use social media effectively.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • 1. Create a Clear, Concise and Comprehensive Policy and Supplement it With Guidelines
  • 2. Develop an Ongoing Approach to Educate and Inform Employees About Social Media Participation
  • 3. Monitor Social Media Activities
  • 4. Take Action When Significant Activity Is Detected
  • 5. Explain Why the Action Was Taken
  • 6. Incorporate the Learning Into an Updated Policy, Communication Plan and Training
  • 7. Communicate and Re-Educate
  • Summary

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