Gartner Research

Market Trends: Horizontal Ecosystems Will Take a Bite Out of Mobile App Store Revenue

Published: 26 September 2013

ID: G00250251

Analyst(s): Shalini Verma


App stores have become unwieldy for apps to gain exposure. New horizontal app ecosystems are emerging as alternate discovery platforms that will lure revenue away from current app stores. To accelerate the shift, app ecosystem providers should build scale via an app store and drive users to it.

Table Of Contents


Market Trend

  • App Stores Are Suffering From the Problem of Plenty
    • Emerging Horizontal Ecosystems Are Enjoying a Growing Third-Party Apps Community
    • Emerging Horizontal Ecosystem Providers Experiment With New Business and Engagement Models for Third-Party Apps
    • Emerging Horizontal Ecosystems Will Impact Revenue of App Stores in the Long Term

Vendors to Watch

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.