Gartner Research

Life Insurers Can Increase Online Sales Using Emerging Technologies

Published: 26 September 2013

ID: G00248291

Analyst(s): Juergen Weiss , Steven Leigh

Summary

Global life insurers' online sales teams can increase individual life insurance sales with new technologies, such as social media, mobile devices, data analysis tools and online collaboration technologies.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Increase Engagement With Clients During the Quote Process
  • Give Prospects the Ability to Design Coverage and Their Online Experience
  • Create Context and Use Data to Make Comparisons Visible
  • Leverage Online Insurance Sales to Assist Other Channels
  • Empower Online Agents to Maintain and Expand Customer Relationships

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