Gartner Research

Advanced Targeted Attacks Influence Security Spending and Create Partnering or Acquisition Opportunities

Published: 26 September 2013

ID: G00255132

Analyst(s): Lawrence Orans, Eric Ahlm


Finding attacks that go otherwise undetected has become a priority for buyers and are causing a wave of interest in advanced threat defense technologies. This document discusses the impact of advanced targeted attacks on the security market as customers' security programs become more mature.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • ATAs show gaps in buyers' existing security programs, causing customers to seek additional security controls
  • Customers' drive to mature their ATA programs creates an opportunity for further acquisition or partnering
    • Unknown Malware Visibility
    • Compromised Systems Detection
    • Triage and Impact Visibility
    • Forensics and Cleanup
  • The advanced threat defense challenge drives opportunity for more established security markets such as NGFW, NGIPS, DLP, SIEM, MSSP and IAM

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