Gartner Research

Belk's Digital Business Strategy Relies on an 'Omni-Channel'

Published: 26 September 2013

ID: G00258299

Analyst(s): Lee Weldon, Dave Aron

Summary

Belk's digital business strategy merges brick-and-mortar stores with online business for a seamless customer interaction. To enable this digital strategy, Belk began investing significantly in infrastructure a few years ago.

Table Of Contents

Case Study

  • Combining Traditional and Digital Businesses to Create a Seamless Customer Interaction
  • An Enterprisewide Focus on Driving Business Success with Digital

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