Gartner Research

Digital Marketing in Financial Services, 2013

Published: 26 September 2013

ID: G00252933

Analyst(s): Laura McLellan, Kristin Moyer

Summary

Despite a tradition of heavy technology spending, financial services may be lagging other industries when it comes to digital marketing innovation. The adoption of digital business models with shared goals across lines of business and functions could change that trend.

Table Of Contents

Analysis

  • Insist on a Seat at the Table for the Development of a Digital Business Strategy
  • Determine the Best Use of Strategic Advisors and Outsourcers

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