Gartner Research

Market Trends: How to Successfully Navigate Intense Competition in Application Testing Services

Published: 26 September 2013

ID: G00252620

Analyst(s): Gilbert van der Heiden , Susanne Matson


The application testing services market is changing, with more automated and specialized offerings that evolve as internal testing functions receiving more importance. Testing service providers can use this research to identify services that offer opportunity and differentiation.

Table Of Contents


Market Trend

  • Automation and the Industrialized Delivery of Application Testing Services
    • Why Test Automation Matters
    • Application Testing Providers' Strategies for Test Automation Tools
    • Competitive Strategies for Testing Specialization
    • Testing as a Service
    • Mobility Application Testing Services
  • Market Structure Trend
    • Testing Market Will Consolidate Around Providers With Global, Full-Service Capabilities
    • Acquisitive Growth
  • Buyers Trend
    • Organizations on the Path to Quality Assurance Struggle to Increase Quality of Applications and Reduce Time to Market with Less Available Budget
    • Make Testing Part of the App Development Process From the Beginning

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