Gartner Research

How to Use Rapid Prototyping and Crowdfunding to Validate Disruptive Innovation

Published: 26 September 2013

ID: G00254881

Analyst(s): Rand Leeb-du Toit

Summary

Rapid prototyping and crowdfunding are powerful high-velocity customer validation techniques for progressively incubating and managing disruptive innovation. They provide business leaders and CIOs with early, cost-effective and actionable insights.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • Business leaders that do not encourage early customer engagement will fail to validate disruptive innovation assumptions
    • Recommendation: CIOs Should Use Rapid Prototyping to Gather Initial Data and Insights From Potential Customers
    • Recommendation: Business Strategists Should Use Crowdfunding to Determine Product-Market Fit When They Engage With Partners

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