Gartner Research

Who's Who in Social Analytics

Published: 27 September 2013

ID: G00250862

Analyst(s): Carol Rozwell, Jenny Sussin , Rita Sallam


This report profiles 17 vendors of tools used to analyze interactions on publicly-facing social media. It will help buyers understand the social analytics landscape and vendor-specific functionality.

Table Of Contents


  • Overview of Social Analytics
  • Feature and Functionality Categories
    • Information Sources Analyzed
    • Analysis Techniques
    • Routing and Alerts
    • Functional Assessments and User Satisfaction
  • Profiles of Social Analytics Vendors
    • Adobe
    • Attensity
    • Clarabridge
    • Crimson Hexagon
    • GoodData
    • IBM
    • mBLAST
    • NetBase
    • Opera Solutions
    • Oracle
    • (Radian6)
    • SAS
    • Simply Measured
    • Socialbakers
    • Synthesio
    • Sysomos (Marketwired)
    • Visible Technologies
  • Summary

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