Gartner Research

A Guide to Achieving Demand-Planning Excellence

Published: 27 September 2013

ID: G00257768

Analyst(s): Debashis Tarafdar, Amber Salley


Demand planning is the starting point of vital business activities that aspire to serve customers with the desired service level, while optimizing cost. This guide will assist supply chain leaders in identifying issues with demand planning and developing effective mitigation strategies.

Table Of Contents


  • Companies Across Industries Are Pursuing Improvements in Demand Planning to Increase Reliability of End-to-End Supply Chain Processes, Achieve Higher Perfect Order Rate, Reduce Inventory, Increase Profitability and Optimize Cost

Research Highlights

  • Process: Follow Best Practices
  • People: Develop the Right Leadership and Organization
  • Technology: Align the Right Solutions
  • One Size Doesn't Fit All: Address Specific Regional and Industry Needs

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