Gartner Research

Customer Collaboration Is a Conscious Choice of Consumer Products Supply Chain Leaders

Published: 30 September 2013

ID: G00257756

Analyst(s): Steven Steutermann


This research defines the difference between collaborative practices and collaborative relationships in the consumer products industry, links supply chain maturity to opportunities, outlines customer collaboration criteria, and introduces steps to ensure successful joint business plans.

Table Of Contents
  • Key Challenges



  • Recognize the Importance of Supply Chain Maturity in Collaboration
  • Establish Consumer Product Collaborative Platforms of Engagement
    • Customer Collaboration Criteria
  • Ensure Collaboration Success

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