Gartner Research

Maverick* Research: Black-Hat Data Science Will Impact Society and Your Business

Published: 01 October 2013

ID: G00258037

Analyst(s): Ray Valdes, Douglas Laney, Frank Buytendijk


The emerging era of big data has a dark side. Even more effective than hacking systems is hacking data, and "black hat" data scientists are the new hackers. (Maverick research deliberately exposes unconventional thinking and may not agree with Gartner's official positions.)

Table Of Contents


  • *Maverick Research
  • The Multifaceted Role of the Data Scientist
  • Search Engine Optimization (SEO) and Many Shades of Gray
  • Targeting Consumer's Life-Changing Events in Retail
  • Facebook's Shadow Profiles
  • The 2012 U.S. Presidential Campaign
  • A Bevy of Black-Hat "Opportunities"
  • Conclusions

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