Gartner Research

How Digital Marketers Make Content a Strategic Competency

Published: 01 October 2013

ID: G00253885

Analyst(s): Jake Sorofman

Summary

Gartner's Marketing Maturity Model allows you to assess where you stand across marketing disciplines. This research drills down on one of its key disciplines — your content strategy — offering a framework to help digital marketers deliver more business impact.

Table Of Contents
  • Key Challenges

Analysis

  • Gartner's Marketing Maturity Model
    • Phase 1: Documenting Capabilities
    • Phase 2: Storytelling
    • Phase 3: Differentiated Point of View
    • Phase 4: Category Creator
    • Phase 5: Thought Leader

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