Gartner Research

Tech Go-To-Market: Four Strategic Options for CSPs to Explore Cloud Computing Opportunities

Published: 02 October 2013

ID: G00255782

Analyst(s): Gregor Petri


This analysis updates our 2011 research for product marketing leaders into CSPs' cloud computing opportunities. As many CSPs have now embarked on their journey toward the cloud, we look at real-world examples of their experiences and examine whether the approaches we recommended still make sense.

Table Of Contents


  • Introduction
  • Big Potential for CSPs
  • Four Strategic Options for CSPs in Cloud Computing
    • Option 1: Enablement-Centric Cloud Offerings
    • Option 2: IT Infrastructure-Centric Cloud Offerings
    • Option 3: Solution-Centric Cloud Offerings
    • Option 4: Aggregation-Centric Cloud Offerings
  • How to Compare Your Options
  • Conclusion

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