Gartner Research

Market Trends: Prepare for These 23 Trends That Will Transform the Consumers of 2023

Published: 02 October 2013

ID: G00255390

Analyst(s): Amanda Sabia, Nick Ingelbrecht


Huge economic, demographic and social changes will transform consumer buying behavior over the next 10 years. Marketers need to change everything, from product development to after-sales support, to keep pace with the new consumers of 2023.

Table Of Contents


Market Trend

  • Economics
    • Smarter Consumers (Rank No. 1)
    • Dependency Inflection (Rank No. 11)
    • Shifting BRICs and MIST (Rank No. 15)
    • Global Recovery? (Rank No. 8)
    • Mind the Wealth Gap (Rank No. 5)
  • Demographics
    • Urbanization (Rank No. 17)
    • Asia's Middle-Class Sweet Spot (Rank No. 21)
    • Aging (Rank No. 7)
    • Global Population: 8 Billion (Rank No. 2)
  • Household
    • Preparing for Generation Alpha (Rank No. 10)
  • Culture and Identity
    • Shrinking Lifestyle Options (Rank No. 19)
    • Status Non Quo (Rank No. 20)
    • Identity 3.0 (Rank No. 14)
    • Women Wanted: Unlocking Gender Opportunities (Rank No. 9)
  • Needs and Motives
    • Acceleration (Rank No. 13)
    • Disconnect and Reconnect (Rank No. 22)
    • Sustainability Crunch (Rank No. 4)
  • Psychographics
    • Trust Reboot (Rank No. 6)
  • Memory and Learning
    • Contextual Consumers (Rank No. 16)
    • Concealed Complexity (Rank No. 23)
    • Brain Rewiring (Rank No. 2)
  • Personality and Emotion
    • Consumers Versus Humans (Rank No. 18)
    • Spaces and Places (Rank No. 12)

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