Gartner Research

Market Trends: Prepare for These 23 Trends That Will Transform the Consumers of 2023

Published: 02 October 2013

ID: G00255390

Analyst(s): Amanda Sabia, Nick Ingelbrecht

Summary

Huge economic, demographic and social changes will transform consumer buying behavior over the next 10 years. Marketers need to change everything, from product development to after-sales support, to keep pace with the new consumers of 2023.

Table Of Contents

Introduction

Market Trend

  • Economics
    • Smarter Consumers (Rank No. 1)
    • Dependency Inflection (Rank No. 11)
    • Shifting BRICs and MIST (Rank No. 15)
    • Global Recovery? (Rank No. 8)
    • Mind the Wealth Gap (Rank No. 5)
  • Demographics
    • Urbanization (Rank No. 17)
    • Asia's Middle-Class Sweet Spot (Rank No. 21)
    • Aging (Rank No. 7)
    • Global Population: 8 Billion (Rank No. 2)
  • Household
    • Preparing for Generation Alpha (Rank No. 10)
  • Culture and Identity
    • Shrinking Lifestyle Options (Rank No. 19)
    • Status Non Quo (Rank No. 20)
    • Identity 3.0 (Rank No. 14)
    • Women Wanted: Unlocking Gender Opportunities (Rank No. 9)
  • Needs and Motives
    • Acceleration (Rank No. 13)
    • Disconnect and Reconnect (Rank No. 22)
    • Sustainability Crunch (Rank No. 4)
  • Psychographics
    • Trust Reboot (Rank No. 6)
  • Memory and Learning
    • Contextual Consumers (Rank No. 16)
    • Concealed Complexity (Rank No. 23)
    • Brain Rewiring (Rank No. 2)
  • Personality and Emotion
    • Consumers Versus Humans (Rank No. 18)
    • Spaces and Places (Rank No. 12)

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