Gartner Research

The Nexus of Forces in Consumer Goods Manufacturing: Accelerating Growth in a Connected Industry

Published: 14 October 2013

ID: G00249572

Analyst(s): Dale Hagemeyer, Don Scheibenreif

Summary

Consumer goods manufacturers are ramping up on nexus capabilities because of their keen interests in mobile and social, their long history in dealing with large datasets, and the pressing need to convert information into insight.

Table Of Contents

Analysis

  • Current State
  • Why the Nexus Is Important
  • Key Trends
  • Impact on the Industry

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