Gartner Research

Use Apps to Power the Engagement Initiative

Published: 14 October 2013

ID: G00257710

Analyst(s): Brian Prentice

Summary

Consumers love apps because they are easy to use, have specific functionality and are mobile. Application leaders should embrace apps as part of an IT-led engagement initiative.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Make Apps a Central Part of Software-Related Activities Linked to an Engagement Initiative
    • Use Apps to Mirror Interrupt-Driven Work Styles
    • Use Apps to Introduce Compelling User Interface (UI) Design
    • Use Apps to Enable Broader Mobile Software Uptake and Cross-Channel Design
    • Use Apps as the Basis for Socially Enabled Software

Case Study

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