Gartner Research

Gartner's Multichannel Orchestration Model Makes Campaign Management a Science

Published: 14 October 2013

ID: G00252400

Analyst(s): Jennifer Polk , Jennifer S. Beck


Multichannel doesn't mean all channels all the time. It's the selection of complementary channels that serve your objective, leverage investments and address your target buyers. Here's a model to help ensure your campaigns rock.

Table Of Contents
  • Key Challenges



  • Step 1: Set Goals
  • Step 2: Profile Your Target Audience
  • Step 3: Identify the Organization's Constraints
  • Step 4: Map the Channels You Will Use
    • Consider Different Approaches in Support of Your Goal
  • Step 5: Measure the Results

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