Gartner Research

Improve Your Customers' Digital Experience With a Solid Mobile Strategy

Published: 15 October 2013

ID: G00247660

Analyst(s): Penny Gillespie


Increasing mobile activity by online buyers is forcing VPs and CTOs of e-commerce operations to question what mobile IT investments they should be making. This research provides a mobile IT strategy for CTOs who support online selling and e-commerce operations.

Table Of Contents
  • Key Challenges



  • Make Mobile Investments Based on Competitive Advantage and Customer Experience to Maximize ROI
  • Have a Mobile Web Storefront; It's a Requirement
  • Make Sure Mobile Delivers on Customer Purchase Process
  • Include Functionality That Consumers Are Using and Expect To Use in the Near Future
  • Offer Discounts to Increase Sales and Customer Loyalty

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