Gartner Research

Travel the Emerging Technology Track in Gartner's Digital Marketing Transit Map

Published: 15 October 2013

ID: G00255385

Analyst(s): Adam Sarner , Andrew Frank


The Emerging Technology Track of Gartner's Digital Transit Map connects digital marketing leaders with innovative technologies at earlier stages of maturity. Use this guide to adjust to rapid change. Pay attention to technologies that mind the gap between the physical and digital world.

Table Of Contents


  • Experiencing the Emerging Tech Track
  • Connecting the Physical and Digital Worlds
    • Station: Augmented Reality, Neighborhood Area: Data Ops
    • Station: Automatic Content Recognition, Neighborhood Area: Data Ops
    • Station: Microsensors (and the Internet of Things), Neighborhood Areas: Data/Web Ops
    • Station: Real-Time Decisioning, Neighborhood: Web Ops
    • Station: Natural Language Questioning, Neighborhood Area: Social Ops/Commerce
    • Station: Virtual Actors, Neighborhood Areas: Social Ops/Commerce
    • Station: DOOH Services, Neighborhood Areas: Mobility/Ad Ops
    • Station: Smart Kiosks, Neighborhood Area: Mobility
    • Station: Geofencing, Neighborhood Area: Mobility

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