Gartner Information Technology Research

Gartner Magic Quadrant for Master Data Management of Customer Data Solutions


The MDM of customer data solutions market segment grew healthily in 2012. New acquisitions and integrations of prior acquisitions by the Leaders have continued, and several visions for linking MDM and social data have emerged. This Magic Quadrant will help you find the right vendor for your needs.

Published: 17 October 2013

ID: G00251784

Analyst(s): Bill O'Kane, Saul Judah

Table Of Contents

Market Definition/Description

Magic Quadrant

  • Vendor Strengths and Cautions
    • IBM (InfoSphere MDM Advanced Edition)
    • IBM (InfoSphere MDM Standard Edition)
    • Informatica
    • Oracle (CDH)
    • Oracle (Siebel UCM)
    • Orchestra Networks
    • SAP (MDG-C)
    • SAS
    • Talend
    • Tibco Software
    • VisionWare
  • Vendors Added and Dropped
    • Added
    • Dropped

Inclusion and Exclusion Criteria

  • Inclusion Criteria
    • Multiple Products
  • Exclusion Criteria
  • MDM of Customer Data Solution Product Description

Evaluation Criteria

  • Ability to Execute
  • Completeness of Vision
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players


Market Overview

  • The Need for a Single View of the Customer
  • The Market Is Maturing Steadily but Still Has Some Way to Go
  • Vendors Are Investing in Data Stewardship and Governance Technology
  • The Nexus of Forces Creates Both Opportunities and Risks
  • Market Growth Continues and Several Portfolios Remain Complex

Gartner Recommended Reading

  • Ability to Execute
  • Completeness of Vision

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