Gartner Research

Virgin Atlantic's Focus on the Consumer-Driven Ecosystem Offers a Glimpse of Life in the First Digital Decade

Published: 17 October 2013

ID: G00257871

Analyst(s): Lee Weldon, Jeffrey Cole


Connected consumers and connected employees are changing how Virgin Atlantic serves its customers and the nature of work. Director of Information Technology David Bulman looks into the future and the changes being driven over the next five to 10 years by digitally driven connectivity.

Table Of Contents


  • Preparing for Takeoff on the Digital Runway
    • Digital Devices
    • Data Management
    • Infrastructure
  • Taking Off on a Virgin Lifestyle
    • A More Tangible Brand Entity — The Virgin Lifestyle
  • Navigating the Journey to the First Digital Decade
    • Connected Employees
    • Connected and Dynamic Planning Cycles
  • A Glimpse of Life in the First Digital Decade

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