Gartner Research

Mixed Results Put Newspaper Paywalls at a Crossroad

Published: 17 October 2013

ID: G00252483

Analyst(s): Allen Weiner


As more newspapers implement some form of paywall, many of the daily publications are having mixed success with them.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • Implementation of technology that fuels various paywall schemes at daily newspapers has yet to result in a sustainable business model in the majority of use cases because of alternative sources for free content
  • Mixed results with investments in technology facilitating premium content offerings have forced daily newspapers to experiment with new sources of revenue such as events and content marketing
  • Analytics, such as detailed audience segmentation, is increasing in importance in overall product planning and implementing new revenue streams

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