Gartner Research

What to Look for in a Mobile Marketing App Development Partner

Published: 18 October 2013

ID: G00249706

Analyst(s): Mike McGuire , Ken Parmelee


Know what questions to ask before you retain a mobile app development shop to create your brand's mobile apps. Marketers can use this research to vet providers and evaluate trade-offs.

Table Of Contents


  • Weigh Agency/Vendor Viability
  • Minimize Risk and Cost
  • Compare Agency Approaches and Trade-Offs
  • Evaluate Skills, Tools and Techniques

What to Do Next

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