Gartner Research

Market Trends: Reinvent ECM for the Place and Pace of Digital Business in 2014 and Beyond

Published: 23 October 2013

ID: G00254369

Analyst(s): Bianca Granetto , Tom Eid

Summary

Digital business strategies require content to be created, accessed, delivered and used in more contextual and personalized ways. Enterprise content management software vendors must have a cloud strategy and work with standards bodies to shape and influence this growing opportunity.

Table Of Contents

Introduction

  • Content Mobilization Becomes Critical to Digital Business
  • Collision Between Existing Regulations and the Needs of Digital Business
  • Opportunities Abound for Content Management Providers to Accelerate Adoption and Reduce Barriers

Market Trend

  • New Ways of Working Move Us Toward the Digital Business
    • Digital Business and the Implications for ECM
  • Market Structure Trend
    • A Fragmented, Undeveloped Market Without Equivalent Standards
  • Enterprise Buyers Want to Improve Their Online Customer Experience, Streamline Operations, and Expand Their Share of Distribution and Impact
  • A Need for More Integrated, Standardized and Mobilized Content Technology
  • Regional Differences Affect Progress

Contrarian View

  • If Standards Groups, Governments and Vendors Don't Work Together, Growth Could Stall

Vendors to Watch

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