Gartner Research

Market Trends: Reinvent ECM for the Place and Pace of Digital Business in 2014 and Beyond

Published: 23 October 2013

ID: G00254369

Analyst(s): Bianca Granetto, Tom Eid


Digital business strategies require content to be created, accessed, delivered and used in more contextual and personalized ways. Enterprise content management software vendors must have a cloud strategy and work with standards bodies to shape and influence this growing opportunity.

Table Of Contents


  • Content Mobilization Becomes Critical to Digital Business
  • Collision Between Existing Regulations and the Needs of Digital Business
  • Opportunities Abound for Content Management Providers to Accelerate Adoption and Reduce Barriers

Market Trend

  • New Ways of Working Move Us Toward the Digital Business
    • Digital Business and the Implications for ECM
  • Market Structure Trend
    • A Fragmented, Undeveloped Market Without Equivalent Standards
  • Enterprise Buyers Want to Improve Their Online Customer Experience, Streamline Operations, and Expand Their Share of Distribution and Impact
  • A Need for More Integrated, Standardized and Mobilized Content Technology
  • Regional Differences Affect Progress

Contrarian View

  • If Standards Groups, Governments and Vendors Don't Work Together, Growth Could Stall

Vendors to Watch

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.