Gartner Research

How to Inexpensively Promote IT-Business Engagement

Published: 24 October 2013

ID: G00258044

Analyst(s): Matthew Cain, Jarod Greene, Mike Gotta


To better accommodate changing workplace dynamics, IT organizations should implement inexpensive and fun ways to drive IT-business engagement.

Table Of Contents
  • Key Challenges



  • Schedule Business Consumer Consulting Time
  • Business User Adoption
  • Use an Outside-In Approach to Social Media
  • Mobilize IT Support
  • Hold Contests to Identify Business Consumers With Special IT Talents and/or Affinities
    • Crowdsourcing Games
    • Online Scavenger Hunts
    • Citizen Developer Contests
  • Bottom Line

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