Gartner Research

Market Trends: Leveraging Analytics in Vertical Industries

Published: 28 October 2013

ID: G00253556

Analyst(s): Derry Finkeldey , Kenneth Brant, Rajesh Kandaswamy , Venecia Liu , Anurag Gupta , Christine Arcaris, Jennifer Mazzucca


Analytics can be a sustained competitive differentiator for any industry. Embedding analytics as a solution within business processes, creating ease of use and bridging the gap between users and quantitative statisticians can propel adoption. Big data opportunities are best-exploited with analytics.

Table Of Contents


  • What Is Analytics?
    • What Are the Different Categories of Analytics?

Market Trend

  • Sustainable Competitive Advantage Being Built by Leveraging Analytics
  • Market Structure Trend
    • Think Like the Customer by Reducing "Tech Speak" and Enhancing "Business Speak"
    • Emergence of Alternative Delivery Models, Especially the Analytics-as-a-Service Platform
    • The Need to Ask the Right Questions Still Remains: Business Heads Should Understand What Analytics Can Achieve for Their Business Line
  • Buyers Trend
    • Speak the Industry Language: No "One Size Fits All" Across Industries

Contrarian View

  • If Analytics Solutions Are Difficult to Understand and Too Expensive, Then …

Vendors to Watch

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