Gartner Research

2013 Strategic Road Map for Demand Management in Industrial Discrete Manufacturing

Published: 28 October 2013

ID: G00255383

Analyst(s): Marko Pukkila, Jane Feitler, Vikas Sarangdhar


Demand management is a key to achieving better outcomes across all other dimensions of supply chain performance. Industrial manufacturing companies' supply chain leaders can use this Strategic Road Map to develop a plan to improve the demand management capabilities in their companies.

Table Of Contents


  • Future State
  • Current State
    • Demand Planning and Sensing
    • Demand Shaping
    • Demand Fulfillment
  • Gap Analysis and Interdependencies
  • Migration Plan
    • Higher Priority
    • Medium Priority
    • Lower Priority

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.